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The Brain Matters Collection by Impact Stars

By Neesha Mirchandani

CALLING ALL KRK OWNERS!

Hello Kids 'R' Kids Owners, 

My name is Neesha Mirchandani, and it's so nice to meet you 🙂  

I've been helping Lynn Rasmussen at Kids 'R' Kids of RTP with branding and marketing since 2013.

So One Day, I Opened Up My Web Browser,

Googled Kids 'R' Kids of RTP, and...

This Happened.

Me writing a brainwaves ad and coming up with nothing

I went through the other stages of grief, you know this one: 

When I saw another nasty review, I said to myself:

I spoke with other childcare center owners and directors and they sat me down and told me about OTHER problems they have with online reviews... 

 Some centers had no idea that NO REVIEWS or NEGATIVE REVIEWS were costing them Google Traffic.... because parents read the reviews online then decide which centers to tour... and they had ZERO reviews on Google and only a couple of negative reviews on Yelp. 

So, what's the solution to ALL THESE PROBLEMS?

It's very simple and elegant, and in fact, many businesses already have it in place.

Why bother? 

Because our business of childcare is all about relationships. 

Let's say a parent is not happy and you find out using your "Listening Engine." This is a great opportunity because...

A proactive business owner wants to know the good, the bad, and the ugly.

Announcing: The Parent Praise Marketing System by Impact Stars

We automate the process of getting parent feedback:

We all know that parents look at online reviews before deciding which centers to tour. 

If our current parents think we are the "cat's meow," we don't really have to worry if there are three other competitors in a 5-mile radius or thirteen. Our reviews will speak for us! 

But first we have to set up a Listening Engine so we have our finger on the pulse of our parent happiness levels across the school. 

If you're an active owner who is at the school every day, you may think you know how parents feel.  But you may not know how to turn all that goodwill into online reviews. 

The listening engine is focused on one important question:

Would parents recommend us to others?

Why or why not? 

This is called Net Promotor Score (NPS) and most Fortune 500 companies use it as a best practice for customer happiness. 

This Parent Wow Program Isn't For Everyone! You must be an Owner Who:

  • Will take action when parents are not happy, and communicate in a way that resolves the problem. 
  • Understands the value of online reviews, and how they affect online searches. 
  • Knows that Parent Praise (parents recommending your school to other parents) is the best kind of marketing! 

What does it cost to be part of the pilot?

  1. It costs $299 to set-up each Kids 'R' Kids location (one-time fee) and $39/month ongoing. Included in this price is the Parent Listening Engine, Review Publishing Engine, Online Reputation Dashboard, and 3-Months FREE LISTING on the Directory Site For Daycares & Preschools: NearbyDaycares.com. Before you commit, you will have the opportunity to view a demo, and then decide if it's right for you. 
  2.  After the pilot, the price will increase to $399 one-time set up fee and $49/month ongoing. 

WHY AM I DOING THIS?

Impact Stars earns money only if we make marketing easier for you. I invest that money in HotSkillsPayBills. The goal is to train those experiencing foster care system so they are proficient in at least one in-demand skill that pays the bills. In turn, each of them will agree to 'pay it forward' to one kid in foster care. 

Supporting this venture will make you feel like a superhero EVEN on days when 4 teachers call in sick: 

YOU get incredible easy-to-implement marketing shortcuts

AND together,

WE get to help kids in foster care. How cool is that? 

MY DEEPEST GRATITUDE TO:

Lynn Rasmussen & Tara Abernathy: I wouldn't be here, connecting my marketing expertise with my desire to help kids in foster care, if it wasn't for these two Kids 'R' Kids owners (KRK RTP & Clayton). 

It was Juanita Hogan gave me brutally honest but very constructive feedback in the early stages - so valuable, and I took it to heart. (KRK Morrisville).

Van Hogan inspired this idea when he said, "Where's the easy button for marketing?" 

Lonnie Hutson for his wisdom (KRK Sugarland), and Julie & Brooks Moye (KRK Cary/Morrisville) for letting me attend his unforgettable session. 

It's really hard (maybe impossible) to pull off anything big alone.  

We all need co-conspirators who will catch us when we fall, give constructive feedback, connect us to the right people who know the shortcuts, and make us laugh along the way. 

Thank you for supporting me and Impact Stars.  

Looking forward to seeing all of you inside the new Facebook group! 

About the Author

Neesha Mirchandani helps small business owners access the same marketing tools and shortcuts that Fortune 500 companies take for granted. She's the author of two books. Neesha has a Master of Science in Integrated Marketing Communications from Northwestern University, and over 20+ years of experience serving clients as diverse as AT&T, IBM, Mellon Bank, Pacific Bell to local businesses, nonprofits & tech startups. When you meet Neesha ask her why the Dalai Lama wrote the Foreword to her first book and why her next book is a joke book (of all things)!