BeefCart: A Direct Selling App
For Grass-Fed Beef Producers
1. BeefCart can be a smart phone-friendly directory of Grass-fed Producers that:
- Invites new buyers to 'meet' producers through storytelling and videos.
- Deepen and leverage current customer relationships (through reviews).
- Make it easy for consumers to discover local US producers of grassfed beef.
BeefCart Can Include an Advanced Search Tool:
- Consumers can search by meat or by production methods.
- They can also search by location (Wichita, KS) and distance (5 miles from a specific address).
- They can search for specific dietary preferences and specific types of niche products like only organic grass-fed beef, raw milk, etc. . (more expensive to build but possible).
3. BeefCart Can Make Pick-Up Orders and Delivery Easier:
In interviews with consumers who buy beef regularly, they said they would like to order as easily as they do on Amazon.
- Some don't mind picking up from a Farmer's Market.
- Some prefer home delivery (this can come later with a partnership with a delivery company).
4. BeefCart Can Connect to Google Maps.
This would help consumers to find their way to pick-up locations right from the app.
5. Buyers can save their orders and enable 'Subscribe' feature so they can 1-Click reorder from their favorite producers and download invoices and print orders.
The idea here is to enable loyal, repeat customer relationships instead of casual, one-off transactional relationships. This is an advanced feature so it probably won't be included in the first version of the app.
6. In parts of the country where there is no regional or local grass-fed producers, BeefCart can display national brands that ship directly to consumers.
The idea here is to keep track of demand so we can see where to expand new grass-fed operations. We would share this data with all our members so they can see where growth is happening. I've used Blue Nest as an example -- we can go with any grass-fed national brand that ships within the US, including other members. THIS IS FOR EXAMPLE ONLY.