Menu

All Posts by Neesha Mirchandani

About the Author

Neesha Mirchandani helps small business owners access the same marketing tools and shortcuts that Fortune 500 companies take for granted. She's the author of two books. Neesha has a Master of Science in Integrated Marketing Communications from Northwestern University, and over 20+ years of experience serving clients as diverse as AT&T, IBM, Mellon Bank, Pacific Bell to local businesses, nonprofits & tech startups. When you meet Neesha ask her why the Dalai Lama wrote the Foreword to her first book and why her next book is a joke book (of all things)!

Mar 30

How to Use the Brain Matters Collection

By Neesha Mirchandani |

​The Best Way to Leverage Your Brain-Based Curriculum

To Win New Parents & Wow Current Parents

Hello Kids 'R' Kids Owners!

I'm going to show you how to take parents from why Brainwaves matters... 

TO:

Wow That's Cool!

Why Post About Brainwaves: Because It's Your Branded Secret Sauce. Kids 'R' Kids has invested a lot of money to build up the brand, so why not leverage it in your local marketing efforts?

  • Current parents should understand why we focus on the brain. This is my #1 Goal!!! Why? Because if our families talk about us to other parents, we save marketing dollars 🙂  
  • Parents searching for childcare should start seeing us as trusted advisors on child development. Please note: typically this takes A LOT of marketing spend for a brand to become a household name.  For example, Goddard has a CMO and a full-time staff of 21 people working on this. But if all the owners come together, it start to shift parent perceptions through a slower but more grassroots approach. I call this strategy "Guerrilla Brand Elevation."  

What you will need: 

    • 10 Images that show Brainwaves-in-Action at your school. These are more 1000% more important than the generic ones I created below. WHY? I'll tell you why in our weekly live call inside our Facebook Group. 

I created these for Kids 'R' Kids of RTP. You know, for those days when the team has too much going on, and they need some "back-pocket" posts. 

These images show you what I'm doing for Kids 'R' Kids of RTP to shine a light on Brainwaves. This is content on our website that we simply re-imagined as an image post so we can share it where parents are already hanging out. I'm not sure I'm allowed to share these with you but if Kids 'R' Kids Corporate & Kids 'R' Kids of RTP don't have a problem with it, I'd be happy to send you a free copy 🙂 

Brainwaves is a registered trademark of Kids 'R' Kids International. Please be respectful of all copyrights before you share on social media! 

NINJA MARKETING TIP: 

Share the same content to current parents via Tadpoles or email. You can edit the note to be more specific to what their kids are learning in the classroom, or activities they are doing. ​

1. Talk about Brainwaves activities in your infant room or pose the question, "Did you know?"

BRAINWAVES curriculum Kids 'R' Kids

2. Talk about how the Brainwaves curriculum activates brain cells. 

3. This is a great opportunity to discuss the importance of a preschool education. 

4. Talk about a particular activity and post with a photo (show versus tell).  

5. This is how we are different from other teaching methods such as Montessori.

6. Find a way to invite parents in for a tour: "See for yourself how we reinforce..."

7. This is a great opportunity to discuss how your school approaches nap-time! 

8. Pose a question: "Isn't a child's brain fascinating?"

Mar 28

Brainwaves Collection – Brainwaves SEO

By Neesha Mirchandani |

​WHY DID I CREATE THIS COLLECTION?

As the person responsible for marketing at Kids 'R' Kids of RTP, I realized that we use the term BRAINWAVES  but most parents have no clue what that means or why it matters. As one mom told me, "I couldn't care about your buzzwords."

Instead of talking in buzzwords and trademarked terms that parents don't YET care about, I've created a series to educate them on things they DO care about -- their child's developing brain. 

​INSTRUCTIONS:

  1. To download, click the button below, and pay the nominal $7 fee. 
  2. Once you pay, you will receive a link to a Dropbox folder where you can download the images below in high resolution.
  3. You can use these posts on your Facebook page or other social media outlets on days when you have no clue what to post or there's just too much going on. 
  4. If you order before April 5th, I will also send you a print-friendly PDF version for parents who tour your center. 

1. When you post this, talk about Brainwaves activities in your infant room.

2. Here you can talk about how the Brainwaves curriculum activates brain cells. 

3. This is a great opportunity to discuss the importance of a preschool education. 

4. Talk about a particular Brainwaves activity in this context. 

5. This is how we are different from other teaching methods such as Montessori.

6. Find a way to invite parents in for a tour: "See for yourself how we reinforce..."

7. BONUS: This is a great opportunity to discuss how your school approaches nap-time! A lot of parents, especially those with infants and toddlers stress about naps.   

ADMIT IT - YOU'RE AN OVER-ACHIEVER, AREN'T YOU?

If this is you - leverage these images on your website

Google loves sending traffic to websites with useful, well-written content. If you really want to make the most of these images, write a companion blog post on your website. For example, "Google-Juice" blog post topics include: 

  1. Understanding Your Child's Developing Brain: From Birth to 5 Years So Much Happens! 
  2. Why We Use Brain Science to Teach Children at Our Preschool (3 Must-Read Books for Parents) 
  3. The Importance of Sleep in a Toddler's Brain (Is Your Child Getting Enough?)
  4. 7 Eye-Opening Facts About Your Baby's Brain (#6 Will Change the Way You Talk to Your Child)

Would you like Impact Stars to write the companion article for you? Submit a custom order here

We put a lot of TLC into our writing so please give us 7-10 business days to turn it around.

Our article prices include search engine optimization research, writing, editing and proof-reading.

We charge $47 per article (500 words) OR if you would like to include 2 Expert Quotes from you or your center director, the price is $87 (700 words). Though the themes will be similar, the content and title for each article we write for each school will be different. This is because Google knows when you are simply copy/pasting duplicate content ---> we don't do that. 

Click the link below to fill out your order form. If you order from us, you have to promise to post the article to your website. Deal? 

We don't just want your money, we want you to get more "Google Juice :-)" 

Google Juice animtated gif
Mar 01

Fast Acting Bonus #1: YOUR Quote in the Up and Coming Authority Pack

By Neesha Mirchandani |

Join the Ranks of Marie Forleo, Gary Vee, and other celebs by adding YOUR authority brand-boosting quotes in the next UP & COMING AUTHORITY COLLECTION!

Those who contribute to this collection will be invited to become affiliates, earning 40% of all referred sales... SO, not only do you get free authority and brand boosting advertising... you also get paid for your own damn ad!!!

The Fast50 Bonus is only available to the first 50 people to buy the 150 Collection of Facebook Image Posts. Restrictions: Your Quote cannot includes wiring money to bank account in Nigeria, profanity, sex, drugs and violence. Why? I want to work with kids in the foster care system and social workers are very protective (as they should be) about who has access. Keep it relatively clean, OK???


This offer expires 04/28/2017 so hop on over and gimme your wisdom!!!


This one by Seema is an example of a branded post. If you would like a photo of yourself, just make sure it's high resolution. I will do my best to use the image you provide but I can't make any promises! 

Want to order an entire collection of branded posts or tips to generate leads for your own use?

Use this Google Form to send me your order. Your Canva Girl will get back to you in no time! Below is an example of a custom set for a preschool to increase brand awareness for their Brainwaves Curriculum:


Mar 01

Fast Acting Bonus #2: Bushra-Isms

By Neesha Mirchandani |

THESE BUSHRA-ISMS ARE EITHER THINGS BUSHRA SAID

OR

FUNNY MEMES INSPIRED BY HER HILARIOUS BRAND OF ENTREPRENEURSHIP:

Use this to tell the story of your own product launch (imperfect as it may have been, but you got it out into the world) OR use this post to get your tribe to take that first step with your help. You can use this to talk about perfectionism, procrastination, fear, judgement of others, self-love, and I'm sure many other things I can't even think of! I'd love to know how you use it 🙂 Post a link in our Facebook group to inspire us! 

Use this to talk about your product, or how you get attention online, or t share a strategy/tip/resource about how to get attention. Even if you're not a marketing consultant, it's okay to share it because you want a variety of posts. This image is a thumb-stopper! 

This one came from Seema... feel free to find her in our Just Hit Publish Facebook group and thank her!  

This one was inspired by Bushra, but she didn't actually 'say' it. I was watching Lucy McDreamy and thought of it! 

Several of Bushra's clients suggested this one - seems to be one persuasion-peeps quote often! 

Inspired by Lucy McDreamy Daniels! 

How do you like the 150 <Just Hit Publish> Collection?

Let me know in the Facebook Group or PM me. 

I'M HERE FOR YOU!

Because I want to make sure this SAVES you time and money. Let me know in the group how you plan to use the BUSHRA-ISMS. Do you have a favorite one?   

Feb 27

Fast Acting Bonus #3: Shakespearean Insults

By Neesha Mirchandani |

APPLICATION #1: SEVEN STEPS TO NIRVANA ON A DAY WHEN SOMEONE TREATS YOU LIKE SHIT. 

  1. You wake up in the morning in a great mood... then you get blind-sighted by Mr./Ms. Horrid Person.  
  2. You really want to tell them to take a Flying &$*% on a Rolling Donut (FF on a RD). 
  3. You don't want to stoop to their level... 
  4. But you also don't want them to treat you like a piece of shit ever again. 
  5. Enter the Shakespearean Insult. Notice the flowers. So very subversive. 
  6. Write a post on your FB page without mentioning names but explaining the crime. They'll get the point - and hopefully never mess with you again. 

HOWEVER, The Best Use of the the Shakespearean Insults is What You Can Do Next... 

APPLICATION #2: USE THIS NEGATIVE XPERIENCE TO TURN YOUR SHITTY DAY INTO AN "OH-SHIT! I MADE A $ALE DAY!" {swipe & customize the empathy-call-to-action post copy template below}

Hello, my peeps, I've noticed that some of you are dealing with negative people, raining on your dreams. I wanted to share a little subversive Shakespearean Insult hack I used this morning AND IT WORKS! {Insert what happened to you today here}  You're doing your best but there will always be people who try to take you off-track. Here's what I recommend you do: Every time they say something mean or mock you, mutter this Shakespearean rant under your breath.... it will make you giggle, and then you're not mad at them anymore. Just don't waste energy on negative people. Focus on your thing. It's real.  I believe in you. And I'm here for you when you're ready to up-level and leave the losers and haters in the dust. Lemme know if it works for you LOL 🙂 BTW: Have you seen my {INSERT Your easy-to-say-yes-to product/offer/opt-in goes here} I created it so we can silence those damn HATERS forever???

OK, Neesha, I LOVE THESE! Where can I grab and post in 10 seconds or less?

YOU: Hey Neesh, can I make a few tweaks? ME: Sure thing! Here's the Editable Canva Version:

Share the other 9 insults in the collection once that post takes off -- and on days when you're launching or you're not well, or traveling, it will keep your community laughing and engaged and venting about the crazy people in their lives. ​Instead of always sharing content strictly about what you do, it's good to mix it up with other "connection content" like this. 

OK, Neesha, I LOVE THESE! Where can I grab and post in 10 seconds or less?

YOU: Hey Neesh, can I make a few tweaks? ME: Sure thing! Here's the Editable Canva Version:

How do you like the 150 <Just Hit Publish> Collection?

Let me know in the Facebook Group or PM me. 

I'M HERE FOR YOU!

Because I want to make sure this SAVES you time and money. Let me know in the group how you plan to use the Shakespearean Insults LOL 🙂   

Feb 17

Parenting Memes

By Neesha Mirchandani |

Some days you just won't feel like posting anything. That's ok. Use one of these memes!

Have an idea for another meme? Seen a parenting meme out there that's hilarious? Send me a note and I might just make it for the members! 

INSTRUCTIONS:

  1. Download your parenting memes. 
  2. Post them to your page. 

Parenting Meme #1

Parenting Meme #2

CAN'T FIND SOMETHING?

STRUGGLING?

I'M HERE FOR YOU!

Why do I give out my cell phone number to new members for the first 30 days?

Because I want to make sure this SAVES you time. 

DID YOU SCHEDULE YOUR PARENTING MEME POSTS? YOU'RE DONE!

Feb 17

March 2017 Event Posts

By Neesha Mirchandani |

Here are some special posts I created for March. Please note, there are THREE options for the Dr. Seuss birthday image. Use the ONE that you like best. 

INSTRUCTIONS:

  1. Click the big button below to download. 
  2. Post them to your page. 
  3. Want a bonus reading list post to coincide with Reading Across America, let me know in the Facebook group, and I'll whip something up by March 2nd. 

Want something else? Just ASK for it in the Facebook group. If enough schools want it, I'll make it. 

Post this the first week of March.  In the text, explain what you're doing or why it matters. 

Dr. Seuss Birthday Option #1 (if you want to go with the Kids 'R' Kids Brand Colors)

If you're doing Read Across America, post Option #2, because it ties in beautifully!

Want something fun? That's what Option #3 is all about! PICK ANY of the 3 and POST!

What else is going on in March?

You don't need fancy images for every post. Just write a simple text update if you're in a hurry. Shoot a video or take a photo, and post it.

Doing a March Madness event for parents? Write about that!

St. Patrick Day Leprechaun Traps - I'm curious to know more....

How about Kindergarten Applications Due - schedule that post the week before.

Having a hard time coming up with stuff?

Go see what Tara Abernathy at Kids 'R' Kids of Clayton does.

But don't copy it. Come up with something that's true to you!

> March Tip <
- Neesha 🙂

CONFUSED?

STRUGGLING?

CAN'T FIND SOMETHING?

Why do I give out my cell phone number to new members for the first 30 days?

Because I want to make sure you LOVE my product.

DID YOU SCHEDULE YOUR "MARCH EVENTS" POSTS? YOU'RE DONE!

Feb 17

Know Like And Trust FB Challenge

By Neesha Mirchandani |

Be Known as the #1 Childcare Center in Your Zipcode 

Without Spending Thousands of Dollars in Advertising

Using the Know-Like-Trust (KLT) Challenge!

SO THAT:

  • Parents in the market for childcare look at your Facebook page and think: "Wow, this center's definitely on my list!"
  • Current parents feel proud: "You should send your little one to our daycare - look what my baby's learning!"

THIS CHALLENGE IS RIGHT FOR YOU EVEN IF... 

  • You'd rather calm a toddler having a Def-Con 5 meltdown than do anything marketing-related. 
Girl covering her face
  • You hate all things technical. 
  • You wish for the days when marketing = putting an ad in the yellow pages. It all seems so complicated now. 

WHAT YOU WILL NEED:

  • A great attitude 🙂 
  • No expectation of overnight results (Building a brand story is about playing the long game, just like you don't grow a baby in one week -- it will take 9 months at minimum. But this is the first step in the right direction + a proven system that makes it fun!) 
  • The willingness to follow simple steps (we'll be doing this together!) 
  • Two hours of time for the first few weeks (one hour for the LIVE webinar + one hour to get your 10 photos). 

Here's How to Participate in the Know-Like-Trust FB Challenge: 

  1. Brainstorm 10 photo posts you can create to show what makes your center special. 
  2. Have these 10 images ready when we hop on our Live Call. 
  3. Below are some sample inspiration posts, please DO NOT USE THEM. They belong to Kids 'R' Kids of Clayton. 
  •  I'm confident our team can come up with 10 photos within the next 7 days to show parents exactly what makes us special. 

INSPIRATION IMAGES FROM KIDS 'R' KIDS OF CLAYTON!

I CAN'T WAIT TO SEE WHAT YOU COME UP WITH.... 

What do you do at your school that the school down the street doesn't do? Capture that!

Show your curriculum in action so parents can see how Kids 'R' Kids isn't like other centers. 

Don't have a lot of signed consent forms? This is a great workaround till you get them!

Show your teachers in action so parents feel they already know you before they come in! 

COME OVER TO MY PRIVATE MASTERMIND GROUP ON FACEBOOK TO HAVE YOUR BURNING QUESTIONS ANSWERED AT LIGHTENING SPEED:

I have created a list of Frequently Asked Questions and a video on how to set up your Facebook page, if you haven't done that already. 

Every week, we will have ONE 60 minute Facebook Live session

to show you how to share your new brand story on Facebook and Google! 

If you finish this challenge, this is the result you can expect: 

  • Your team will be excited about clicking the right photos. You won't have to beg them for content ever again. 
  • You will have a process that works internally to take photos, approve them and upload them to your social media pages. 
  • You'll be eligible to get leads and new enrollments from our soon-to-launch websites, NearbyDaycares.com and TheRightDaycare.com

This challenge is not right for you if... 

  • Your parents are not very satisfied with your center at the moment. Honestly, if this is the case, I would work on fixing that first. 
  • Your team is not very cohesive and there has been a lot of turnover in your staff lately.  This may not be the best time to focus externally. 
  • None of your parents have agreed to sign media releases. 
Feb 17

Celebrating School Milestones

By Neesha Mirchandani |

You have so many activities and events in your school on a day-to-day basis. Why hide your light under a bushel? Also, don't forget to celebrate anniversaries, birthdays, babies, fundraisers, and other milestones, because that's what makes a school a community. 

INSTRUCTIONS:

  1. If you've sent me your photos, you'll see your custom made-for-you images below. Click the DROPBOX link to download your image posts. For the anniversary and birthday announcements, all you have to do is open the file in PowerPoint, add the name of the person, Save as a JPEG file, and you're done! You can re-use these templates over and over again. 
  2. Post them to your page. 
  3. If you are seeing KRK Clayton's sample posts, please DO NOT USE THEM. Send me images of your students, and I'll create YOUR custom posts. 
  4. After your parents have liked, commented, and shared your post, you can Boost the Post (view our training on how to do that). This will bring your ad to other parents in the area. Just make sure you have signed consent forms in place before you use any student images!!! <<< Can't stress this enough<<< 

CELEBRATE YOUR CHILDREN'S VICTORIES! 

Dental Check-Up: Ask Partner to Like/Comment/Share 

My heart is so full to see my school full of read-a-holics! tara

If Your Have Over 500 Likes & Parents Interact With Your Posts, Questions Are Great. 

Always tag your fundraising partner and ask them to Like, Comment and Share on their page. 

What do you do at your school that the school down the street doesn't do? Photo that!

Don't have a lot of signed consent forms? This is a great workaround till you get them!

Send us a yummy photo of your teachers celebrating 5 or 10 year anniversaries!

Be careful about posting the names of your teachers but something like this is great! 

Teacher had a baby? Write some text, add this image and you're good to go!

Post this on March 2nd and in the text, explain what you're doing or why it matters. 

Teacher had a baby? Write some text, add this image and you're good to go!

Post on Dr. Seuss' Birthday w/ text about your activities (Green eggs and ham breakfast, etc.)

Prefer using the Kids 'R' Kids brand colors? Use this one instead! 

Use this image to wish a teacher, staff member or business partner Happy Birthday!

Prefer using the Kids 'R' Kids brand colors? Use this one instead! 

CAN'T FIND SOMETHING?

STRUGGLING?

I'M HERE FOR YOU!

Why do I give out my cell phone number to new members for the first 30 days?

Because I want to make sure this SAVES you time. 

DID YOU SCHEDULE YOUR "CELEBRATE VICTORIES" POSTS? YOU'RE DONE!

Feb 17

Celebrate Your Children’s Victories

By Neesha Mirchandani |

Most parents are happy to share your posts featuring their children with their Facebook friends.  It also helps your school so it's the perfect win-win! 

INSTRUCTIONS:

  1. If you've sent me your photos, you'll see your custom made-for-you images below. Click the DROPBOX link to download your image posts. 
  2. Post them to your page (schedule in advance - my recommendation is to post only one or two of these per week, NOT MORE). 
  3. If you are seeing KRK Clayton's sample posts, please DO NOT USE THEM. Send me images of your students, and I'll create YOUR custom posts. 
  4. After your parents have liked, commented, and shared your post, you can Boost the Post (view our training on how to do that). This will bring your ad to other parents in the area. Just make sure you have signed consent forms in place before you use any student images!!! <<< Can't stress this enough<<< 

CELEBRATE YOUR CHILDREN'S VICTORIES! 

Celebrate Victories #1: Post it, Then Boost it! 

My heart is so full to see my school full of read-a-holics! tara

Celebrate Victories #2: 'Like' if you agree!

Celebrate Victories #3: Tag parents if possible!

Celebrate Victories #4: "Creative, right?"

Celebrate Victories #5: Tag parents if possible!

Celebrate Victories #4: "Post, then Boost"

CAN'T FIND SOMETHING?

STRUGGLING?

I'M HERE FOR YOU!

Why do I give out my cell phone number to new members for the first 30 days?

Because I want to make sure this SAVES you time. 

DID YOU SCHEDULE YOUR "CELEBRATE VICTORIES" POSTS? YOU'RE DONE!